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Data management, print, binding and envelope enclosing for a large luxury holiday provider.

Client requirement/need

Destinology wanted to trial direct mail campaigns to see if it improved their ROI and enhanced their brand value.

Our solution

Previously, much of Destinology’s advertising was online, hence they wanted to explore the opportunities that mail presents without spending a large amount of money. At MetroMail, we used variable data and artwork to produce mailings that were personalised to Destinology’s clients. By utilising our ‘white paper solution’, personalised cover letters were created using Inkjet printing, whilst high-quality brochures were produced using Litho printing and finished with a peach laminate cover. Finally, these were enclosed into a full colour envelope.

250%

ROI for each campaign

1

Years we have worked with Destinology

5,000

Customers mailed across one cell

15,000

Customers mailed each month

What we used to do it

  • Data Management
  • Print
  • Binding
  • Envelope Enclosing

 

Destinology brochure and stationery

Destinology brochure

Client Testimonial

MetroMail are a valuable part of our marketing team. Previously, much of our advertising was online, however, following the introduction of a single customer view database, we saw the opportunity to introduce direct mail campaigns. MetroMail have made this process simple for us, providing a full end-to-end solution from printing to postbag. The results have been fantastic, allowing us to showcase our luxury brand through the quality of print and paper and a tangible product. We first mailed in July 2016 utilising inkjet personalisation and envelope enclosing. We now run mailing campaigns to an average of fifteen-thousand customers each month, resulting in around 250% ROI for each campaign and contributing towards the continued growth of the business.