4th December, 2017
Do you know the value of mail?
Author - MetroMail
There are many mail solutions that Retail companies can use to help meet their marketing and sales objectives.
Branded Envelopes
Adding a design to the outside of your envelope makes it more aesthetically pleasing and can increase open rates by grabbing the customers attention.
N Brown Group used branded envelopes to help promote their rebrand and raise awareness of special promotions they run.
Folding Techniques
There are various folds that can help make your mailing more appealing. Some examples are: Roll folds, Concertina folds & Standard gate folds.
The AA used a roll fold to promote their new Car Genie technology.
Different Finishes
Various finishes can help make a mailing appear more attractive through different textures, such as: soft touch or eye catching reflective effects.
‘People value something they can see and touch 24% more highly than something they can only see’ (Royal Mail MarketReach 2015: 04).
One Piece Mailers
Postcards or mailings that are sealed on all sides maximise postage discounts.
Again N Brown Group use one piece mailers as incentives to direct customer to go online and make a purchase. They often include discounts or free delivery based on customers online activity.
Data-Driven Mail
Add a personalised twist to your campaign adding as many variable fields as you like to increase the chances of your customers finding relevance in your mailing and taking action as a result.
Saga developed a personalised ‘Welcome Home’ mailing for returning customers.
Contact us today to see which of our solutions could work for your business: Contact Us.
