Skip to content

Author -

You can make huge savings by sending Advertising Mail to your customers!

As we look to develop a “new normal” in light of Covid-19, many businesses are looking to boost their trading and advertising activity. This presents the opportunity for mail, and to make it easier, Royal Mail have introduced two new Advertising Mail incentives that are relevant for all sectors.

What is the incentive scheme?

The Back to Business scheme consists of two incentives to help businesses who are on their way to recovery following the current crisis.

The “Back to Business” incentive is aimed at businesses who are posting a minimum of 50,000 incremental mail items per quarter. For businesses who can commit to sending a minimum of 2.5 million incremental mail items per quarter, then the “Back to Business Extra” incentive is for you. Businesses who qualify for this incentive will receive even more favourable postage credit rates.

Both schemes allow you to send incremental Advertising Mail, Responsible Mail and Partially Addressed Mail volumes, to achieve postage credits that can be redeemed against future mailings.

When does the scheme begin?

In order to help businesses get back up and running, Royal Mail are offering these latest incentives at the earliest opportunity. The scheme will be available from 21st July 2020 and with mail volume expected to grow between now and December, what better time to make savings on your mailings!

The “Back to Business” incentives will run during Q2 (21st July to 26th September 2020) and Q3 (28th September and 24th December 2020). You can participate during Q2, Q3 or both quarters*.

For the full terms and conditions of the scheme as well as postage credit rates, you can visit here.

Why mail now?

The current crisis has caused brands to rethink the way they are communicating with their customers. For 61% of UK consumers, simply hearing from a business on their response to Covid-19 is comforting, therefore it’s important your brand still engages with its audience.

However, with “online fatigue” growing, mail presents you with the opportunity to get your message directly in front of your customers. This, coupled with Royal Mail’s new incentives, means your business can make the most of direct mail advertising.

Applications for the “Back to Business” schemes are open now, so if you’d like to find out more information or apply for these incentives, get in touch with MetroMail today. Call us on 0191 301 1685 or email to get started on your next direct mail piece.

Letters going through a letterbox


*Please note that to be considered for participation in the incentives, you must submit your application before 14 August 2020 if applying for quarter 2, and 25 September 2020 if applying for quarter 3.