28th June, 2019
As with any business, it is important to promote your own services to grow or maintain market positioning. At MetroMail we have devised an eye-catching, high quality sales pack to help our internal Business Development team achieve their target.
Author - MetroMail
As a result we won the 'Best Marketing Campaign' at the Print, Design and Marketing Awards 2019!
We partnered with Creative Agency r//evolution to bring our ideas to life. Initially work began on a bespoke Look Book – a hand finished, limited edition hard copy A3 publication. The purpose of this being to demonstrate the data concepts we offer, in order to successfully do this we developed a fictitious brand – Cruise Control. This brand was used to illustrate all of the different services we offer and the various formats and finishes that can be achieved.
The Look Book pages successfully breaks down a complex process into a digestible presentation.
The next stage of the process was to create physical samples of the various ‘products’ we can create at MetroMail. In order to successfully do this we felt the need to broaden our fictitious brands further. R//evolution created 2 more brands representing key industries we work with.
Retail sector: Glowgirl – an online cosmetics company
Leisure sector: Cruise Control – a luxury cruise operator
Finance sector: Track Motor Insurance – a motor insurance company
We then produced all samples in house and briefed the Business Development team. Armed with these sales packs they found it much easier to explain complex services and the tactile, aesthetically pleasing qualities of print enhanced the overall pitch.
As a result of this campaign overall sales growth increased by 34.3% and we over-exceeded our objective to sell more innovative products by 166.6%!! In addition, we won Best Marketing Campaign at the Print, Design and Marketing Awards 2019!
Below is an overview of some of the variations, formats and shapes created: