24th June, 2020
Author - MetroMail
The Covid-19 pandemic has had an impact on many businesses, with the current crisis leading to businesses closing their doors and looking for new ways to keep their customers engaged.
With millions of us spending more time at home, now is a great time to get your brand into the hands of customers. That’s why Royal Mail has introduced brand new incentives to help businesses start the road to recovery from the outbreak. Check them out below!
Door Drop Book One Get One 50% Off Incentive
Door drop marketing is a cost-effective and tactile way to reach new customers. They are a great way to engage your customers, with 73% of door drop messages being opened, read or filed. Door drops can prompt commercial action and help to boost your business.
With Royal Mail’s “Buy One Get One 50%” offer, you can book a door drop campaign* and get a second mailing HALF PRICE, within three months. This 50% discount could be used on mailings to follow up with existing customers, grow your business in new areas or try out a new format – the opportunities are endless!
See the scheme’s full terms and conditions here.
*Minimum volume 25K.
Covid-19 Open For Business Incentive
Royal Mail have also launched a new Covid-19 Open for Business incentive, supporting brands and sectors most impacted by the current crisis. The incentive aims to provide a much-need boost to trading and advertising activity.
94% of direct mail is engaged with, so whether you’re moving your sales online, appealing for donations or promoting offers for when you reopen, mail is the perfect channel to remind your customers that you’re still here.
Under the new incentive, you can send Advertising Mail, Responsible Mail and Partially Addressed Mail and earn up to 5.5p postage credit for future mailings on every letter sent! The postage window for this incentive is 6th May 2020 until 31st December 2020.
You can see the scheme’s full terms and conditions here.
Get in touch today!