24th June, 2019
Print, Design and Marketing Awards 2019.
Author - MetroMail
The Seaham-based producer of direct and transactional mail campaigns won Best Marketing Campaign at the Print, Design and Marketing Awards 2019.
MetroMail targeted their Sales and Customer Service teams with a sales growth of 10% for 2018. In addition, there was pressure to sell the new innovative products they have recently started offering (this includes one-piece mailers, booklets, reactive and data-led campaigns), with the target being to gain or cross-sell these services to at least 3 customers.
This was achieved by developing a sales pack which focused on the creation of high quality, visual samples, showcasing the extensive range of services available. Presenting this through a bespoke brand adds an essence of credibility and consistency. In addition, they wanted a tactile and engaging way to explain the data concepts they can offer, this was done through a presenter book that illustrated the data services in a practical and visual manner. Overall this resulted in sales growth of 34.3% and as a result of this strategy, sales of their innovative products have dramatically increased, exceeding their objective by 166.6%!
MD Chris Pygall said: “We have many years’ experience in putting together successful campaigns for our clients, so it is refreshing that our own campaign has also been recognised with an award. Congratulations and thanks go to all involved.”
Below are a few pictures from the day: