23rd July, 2016
Many companies struggle to communicate the meaning of their brand to customers and employees.
Author - MetroMail
It is often viewed as meaningless and unnecessary to people outside of advertising and marketing.
However MetroMail, a Seaham based mailing house are currently undergoing a massive rebrand which incorporates every element of the business.
MD Chris Pygall, believes that it is an excellent way to engage staff and get them involved with the business.
MetroMail, the direct mailing specialists have recently developed their new ethos the ‘MetroMail Way’ which helps ensure all employees understand every job is their responsibility from receipt of information to dispatch. The MetroMail Way launch was on the 14th of October. Staff were took on the client journey around the office and factory to help them see the business through the client’s eyes.
Their journey began in the training room with a short presentation about the purpose of the MetroMail Way and how it can apply to each person within the business.
Each department’s role was explained and the new branding displayed around the office. The tour ended in the board room with an informal strategy presentation from Chris Pygall, as well as a selection of MetroMail Way branded cupcakes all washed down with non-alcoholic fizz. There was a selection of marketing materials which have been produced in line with the new branding as well as the plans for the office refurbishment. Finally all staff were presented with branded goodie bags including: a pen, lanyard, water bottle, mug, mouse mat, and car ice scraper all contained inside an eco-friendly branded backpack.
The initiative is that staff will begin to see the importance of having a stable, consistent brand and begin following the MetroMail Way helping to improve the client journey and produce the best standard of work possible.